The pros and cons of native advertising
If you are still wondering what is native advertising, you might be surprised to know, without even knowing you did come across them. Native ads are all about camouflaging an ad that is drastically similar to the content of the site you are looking at. The basic idea for advertisers, therefore, is to understand what the site is all about and displaying the ad in a manner as if it appears as the content of that site only. Over the last few years, implementation of this idea has really yielded rich dividends for the advertisers. Since the focus is primarily on rich media it has a good conversion rate which according to stats is 60 percent, something that can hardly be expected from the conventional ads. But, for anyone who is looking to come forward with a native ad should know about the pros and cons of this.
When we look at the pros, well there are many. Most importantly, native ads are cost-efficient. One does not require investing a lot on making it visually appealing for the prospective buyer, and the best part is it can directly reach the customers who are interested. Secondly, the native ads are so similar to the content of the site that the user deliberately goes through them in details. This makes them much more informed about the product or service and naturally increases the conversion rates. It is pretty clear the conventional ads are now becoming rather irritating for the average consumers. As a result, they are losing interest to even pay a glimpse to those ads, for example, the banner ads, and billboards. This is however not the case with the native ads. They are designated for a specific class of consumers and they are able to fulfill their mission more than successfully. Lastly, the native ads being similar to the site’s content are not blocked by the user, unlike the traditional ads. These ads also cannot be blocked, this works in favor of the advertiser. On ANC you can get review comparison on the best native ad spy tool www.affiliateninjaclub.com/best-native-ads-spy-tools/
Now let us take a look at the cons. Sometimes, the consumer who in most cases has no clue about a native ad can later feels deceived and thus develop a bad opinion about the product. Again, these ads are not run from the main website, they are usually a script known to provide accurate information. In some cases, such information has shown to be misleading with the intent of fraudulent advertising. For some consumers, the entire concept of a native ad may appear unethical, as they think they were tricked to click on those ads. Lastly, the bigger search engines like Google can consider sites containing native ads as spam.
It is up to the advertiser on how well they can place the ad on a specific site that does not disturb the user experience and at the same time achieves the purpose of attracting the viewer. Despite the cons stated here, the native ads market according to experts is in for a tremendous boost over the next few years. Get Adplexity Native spy tool at a discounted price on www.affiliateninjaclub.com/discount-coupons-2022/